Movies After Midnight:
Design Objective:
Brand Design / Product Design / Digital Marketing / Animation
Create branding for a drive-in movie theater and design assets to promote a special event that will take place at the theater.
Design Brief:
Movies After Midnight is a horror themed drive-in movie theater. The branding for the theater uses dark reds and beiges to give it a dark and spooky aesthetic. The special event at the drive-in is called Family Fright Weekend, which is a family-friendly Halloween event that welcomes people of all ages to enjoy child friendly horror movies. The poster design for the event maintains the dark aesthetic of the drive-in; however, it includes a friendly looking cartoon ghost to appeal more towards children.
