Vanic Energy
Design Objective:
Brand Design / Packaging Design / Digital Marketing / Animation
Choose a product to create a brand and packaging for, and create a unified packaging series of at least 3 different products. Additionally, create an animated gif to promote the product over social media.
Design Brief:
Vanic energy is an energy drink brand marketed towards young adults who are looking to get a sustained energy boost. The typographic logo is a custom sans serif typeface that has sharp angles, and the whole thing is angled to create movement. This is intended to invoke feelings of boldness and energy. The packaging design includes the Vanic logo diagonally across the can to create movement and an energetic feel. The series is a tropical line of energy drinks, and each can has a unique monochromatic color palette that represents the flavor of the drink.
